Leonetto Cappiello

Absinthine Aperitif Extra Absinthe Bourgeois Leonetto Cappiello Absinthe J. Edouard Pernot Pierrot Absinthe Absinthe Robette L' Absinthe Rend Fou Henri De Toulouse-Lautrec "Le Buveur D' Absinthe" Absinthe Blanqui L'Absinthe Henri de Toulouse-Lautrec The Green Muse Absinthe Parisienne Pablo Ruiz Picasso Vincent Van Gogh Absinthe Vichet Pablo Ruiz Picasso Pablo Ruiz Picasso Bieres de la Meuse Pablo Ruiz Picasso Buveur de l'absinthe Amant de l'absinthe, 1901 Leonetto Cappiello Pablo Picasso Absinthe Suisse Suppression of absinthe in Switzerland by A.H. Gantner, Anisetta Evagelisti L'absinthe, c'est la mort! Absente Art Absente Art Absente Art Unknown Absinthe Extrait Absinthe de Pontarlier Absinthe A. Junod Henri De Toulouse-Lautrec Absinthe drinker Montavon Montbart Distillery The Moulin Rouge Elephant at the Moulin Rouge Photograph #43 The Moulin Rouge, present. Absinthe Picardine Serving Absinthe Unknown Absinthe Terminus A less than virtuous woman Woman drinking absinthe Edouard Manet Absinthe Premier Fils Absinthe Terminus Absinthe Terminus

Leonetto Cappiello Maurin Quina Lithograph, 1906 Although born in Livorno, Italy, Cappiello spent most of his adult life in Paris where he became one of the most successful and prolific posterists of all time (he created more than 1000). He is considered by many to be the father of modern advertising. His style focused on one irresistible image that could be absorbed in a second and remembered for a lifetime. He wrote: "Surprise is the foundation of advertising; it is its necessary condition." It is hard to find a more suitable example of these words than Cappiello's Maurin Quina. How could one create an image more captivating for a drink with a wallop (Maurin Quina was an absinthe) than an impish green devil? This is inspired poster making, and helps to explain why Cappiello is considered to be the greatest product poster artist of all time.